Rethink what happens after the closing session — turn your event from a moment in time into a driver of sustained impact.

Building on ITA Group's session at CEMA Summit, this webinar explores how to design events with long-term objectives in mind, creating intentional experiences that reinforce key messages, drive action, and extend value well beyond the event itself. Ashley Bohnenkamp, Senior Manager of Event Solutions at ITA Group, will share practical strategies for connecting event investments to measurable business outcomes and lasting impact.